Top 2021 Trends of B2B Marketing
You may ask: what does B2B marketing mean?
It stands for business to business marketing; in short it is the form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Right now, there’s more demand to focus attention on how relevant your products or services are and the best way to do that is with digital marketing. With the past year having had a lot of uncertainty, one thing for sure is how important it is to take advantage of social media for your business. B2B marketing in 2020 was about surviving, but B2B marketing in 2021 will be about thriving.
Here are the top 3 trends of B2B marketing of 2021:
- Content Rich Marketing
With the amount of posts happening on our feeds, the biggest question asked is how to cut through the noise? Content rich posts, especially those containing over 3000 words, receive 3 times more traffic and 4 times more shares according to research by Semrush. It is important to include relevant keywords as well, and you have more opportunity to do just that when having longer posts. Content rich posts receive more shares and saves which bumps your account up in the algorithm. Original content creates a voice behind a brand. It’s okay to follow trends, but put your own flare into them. Reposting the same words that competitors are posting will be noticed eventually by your followers. It’s not about who does it first, it’s about who does it better!
2. Interactive Content
Instagram polls can help move your Instagram marketing strategy forward, keep your followers entertained and animated. I have personally noticed that my polls get twice as many views than my other stories. Instagram polls can provide a level of engagement that you often can’t get with regular stories, but you may ask, how come? They demand minimal effort from your audience which makes the chance of a reaction higher. It barely takes a second to answer a poll with a single click. They are also super useful for finding quick insights on your followers’ requests and interests. Again, it is super important to create a relationship with your followers and polls are a quick way to get a general idea.
3. User Friendly Website
An easy, animated and simple to use website is super important to any customer. They want a convenient way to purchase products without having to go through a long and tedious process. An up-to-date and informative website is crucial because B2B purchases aren’t made on impulse like B2C purchases. Buyers want content and support to make good decisions. When you’re designing your B2B website you need to start by putting yourself in the thought process of your potential customers. What are their goals? What do they care most about? What problems might prevent them from using your business?”. Be sure your website clearly addresses all those points and makes it easy for your potential client to see the benefits of using you. As a B2B business, you need to focus on being educational, the more your customers succeed, the more you do as well.
The problem I have found, personally, with buying through social media, is the amount of time you spend just waiting for a response. With the introduction of online booking, and especially automated chats such as Tidio, it has made it so much easier to book and buy online fast- thus eliminating time spent waiting for a response, which could easily lose a potential sale or service. Introducing this to your website allows one to speak live with an agent who has a list of your most commonly asked questions. Most importantly, a lot of these live chats can go straight to your phone so you can personally chat with them as well.
To wrap this up, use these tips to educate, catch attention, and make things more convenient for your B2B customers. Marketing isn’t effective unless you keep your audience in mind, and no other audience is as critical and picky as business customers. Your marketing should present how your business can help theirs … and if it doesn’t, you may as well not be marketing at all.